> For the complete documentation index, see [llms.txt](https://idlegame.gitbook.io/idlegame/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://idlegame.gitbook.io/idlegame/idle-openshop/gameplay.md).

# Gameplay

<figure><img src="https://3758650955-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FQWPiL4bjYSaDuX5hxnLM%2Fuploads%2F1WeLGGdvENW47WxrTOYl%2Fimage.png?alt=media&amp;token=36176489-9d9a-4549-bac0-be979d5c2f74" alt=""><figcaption></figcaption></figure>

Each day, **250 customers** will visit the player’s store to purchase drinks.

### Free-to-Play Players

* Each customer can generate **0.01 ZHU** in earnings.
* The starting menu offers only **plain water** for sale.

### Players can improve their store’s performance through **three main upgrades**:

{% stepper %}
{% step %}
Store Upgrade

Increases the value of each menu item, allowing higher earnings per sale.
{% endstep %}

{% step %}
Menu Upgrade

Expands the variety of drinks available.

From **Menu Level 1** onward, plain water will no longer be sold.
{% endstep %}

{% step %}
Speed Upgrade

Reduces the preparation time for each order, enabling faster service and more efficient sales.
{% endstep %}
{% endstepper %}

This simple yet strategic progression system ensures that players are constantly engaged while having multiple paths to optimize their earnings.